Small Business Saturday Content Marketing 101

Small Business Saturday Content Marketing 101 Traveling in the way-back machine, a new business would hang a shingle, get listed in the yellow pages, print up business cards and have some promotional material and Voila!   Oh, how things have changed! If you are looking to grow your business, the most popular solution today is content marketing. What exactly is content marketing According to Wikipedia: Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Few people respond well to a hard-sell approach. Content marketing lures potential customers by providing educational information which will benefit them. Instead of selling or cramming your message down potential customers throats, you are gaining recognition and making them appreciate the value your business provides. With todays technology, content marketing is available and affordable to every business owner. What kind of content can you create? Your next question you need to answer is what type of content will you create. The options are endless. Blogs Video Newsletters (and eNewsletters) ebooks Infographics Case studies How-tos QA’s Photos Just take a look at the full slide deck from Content Marketing Institutes consumer market study to get more information and ideas.  How will you distribute the content Through social networks, of course! LinkedIn, Facebook, Twitter, Google+, Pinterest, Slideshare and the host of other tools that exist to help you disseminate your message! I guess that means you are going to have to start figuring out how to use them. Youre in luck, because more will be here in the future. Where do you start? It may seem a tad overwhelming if you are not already using some of these tools. But just like learning a foreign language, once you learn one, it is easier to pick up the others. Start by adding a blog to your website! A blog provides you with the ability to create content you can share across social networks. Youve created content, now where will you share it? Where your customers are, of course. Check out this infographic to identify which social network your potential customers are using most. Hint: Facebook is great to market to consumers and LinkedIn is great for marketing to businesses. But it can get more granular, so check this out! Got other questions? Please add them in a comment below! This will provide me with information to write about in the future! And in case you didnt hear, Ill be launching a book this summer to help business owners leverage social networks! More details here!

Grown-Up Gigs Mobile Pizza Unit

Grown-Up Gigs Mobile Pizza Unit You guys, I went to a wedding this summer and a PIZZA FIRETRUCK was the caterer!!!! I kid you not. This wasnt a pic from the wedding, but from the Mobile Pizza Unit itself (with my notations): If youre new to Grown-Up Gigs, I started this series to highlight real, lucrative careers that real grown-ups have. Obviously, the Mobile Pizza Unit HAD to be included!   I didnt get to talk to the owner, Chris Owens, himself he was busy at the top of the truck making the pizzas but according to the lovely ladies he had working for him that day, he already owned the stationary pizza parlor, Pizzetta Mystic (no, not THE Mystic Pizza thats a different, supposedly inferior shop in the same town) when he saw the firetruck at an auction. According to this Channel 3 video, the wheels started turning. I figured I could put a pizza oven and a beer tap, and Id have a reason to own a fire truck. What I love most is that he laughs while saying it, realizing the awesome ridiculousness of it all. The story ends with Chris saying, Yeah, Im a good dream-chaser. He can say that again! He also says, I just wanna make pizzas and make people happy. As you can tell by this shot of Luke I in the photobooth jumpseat, hes succeeding on both counts. Since theres a grown-up making real good money with a pizza firetruck, what can you do?

Tips For Creating a Freelance Writer Resume

Tips For Creating a Freelance Writer ResumeA freelance writer resume is one of the first things an employer will look at when they are deciding if you will be a good fit for their company. In order to make this decision, you must also think about what you can offer to the company, and not just your talent. This includes providing as much information as possible about yourself and your experience.The main thing to remember is that your resume should be read by your prospective employer. The best way to make sure that this happens is to include in your resume everything that is in your other documents. With your portfolio, you will want to list all of your writing projects and samples that you have already completed. You will also want to list any other projects that you may have done for other businesses.The next thing to put on your resume is your personal information. This includes your name, your position and job title, your contact information, a link to your website, and any othe r links to your website. These can be difficult to put into your resume and online resume templates make it easier to find this information.Some of the things that you should not include in your resume include: a contact number or website address. That is because there are plenty of other websites to list contact information for, and these will be listed on your portfolio, too. Other things that you should not include in your resume include: employment history, education, if you have any licensing, and whether or not you have any professional certifications. If you are going to include the above information, you should include them in your portfolio as well.One way to find all of the information you need to include in your resume is to use various online resources to do the work for you. There are many website templates that can help you create a resume from scratch that you can then copy and paste into your own resume. These are very simple to use and can help you find what you nee d quickly.To find these templates, all you need to do is visit one of the many different websites that provide templates. These can be used by everyone and are just free. They will help you to quickly and easily create a professional looking resume for yourself and send it to the employer that you hope to get a job with.Using the right freelance writer resume template can help you get a much better chance of getting hired. All of the information that you put on your resume will be made available to potential employers. Using the right information on your resume will give you a leg up on the competition when it comes to finding a job.

How to Decide Between Multiple Job Offers

How to Decide Between Multiple Job Offers Q: I’ve been actively looking for a new job, and now I have what could be considered a good problem: I’ve gotten offers from two different companies. How do I make the most out of this? The company I’d rather work for is offering a lower salary than my second choice. What’s the best way to get the job I’d rather take to meet or beat that offer? A: That is a good problem to have! Since you haven’t been hired by either company yet, though, you’re right to be cautiousâ€"a misstep could torpedo your chances with one or both employers. As you’ve already discovered, choosing between jobs can mean weighing two potentially very different salaries. “Multiple offers can also help you negotiate your total compensation package, which can span your base salary, benefits, perks, vacation time, [and] any bonuses you might receive,” said Jessica Jaffe, community expert at jobs site Glassdoor.com. Not surprisingly, Jaffe encourages job-seekers to use Glassdoor’s platform to compare salaries and read reviews of each company. (Other experts also name-checked Glassdoor as a good resource for people weighing multiple job offers.) Doing your research will give you a better feel for what’s typical in the market: Is the one company offering more than the norm, or is the other coming up a little short? “Read at least eight to 10 different reviews to really get a feel for the culture, management, and department you might be working for, as well as learn what it might be like to do your job,” Jaffe says. If your A-list job isn’t offering as much as you’d like, or as much as the competition is willing to pay, you can use that as leverageâ€"but there are certain ways of going about it that are better than others. For starters, candidates should “do the best they can to deal directly with the hiring manager, the person who’s actually managing the budget for their compensation,” advises Dave Carvajal, CEO of tech industry recruitment firm Dave Partners. Keep it friendly, he says, but let the hiring manager know that there’s another offer on the table. “Make it clear that this is the preferred opportunity, but that they’re open to the best opportunity.” It’s OKâ€"preferable, actuallyâ€"to be specific about what the competition is offering when you ask a company to match it. If you hit the wall on a higher salary, try negotiating a signing bonus; companies are sometimes more receptive to a one-time cost than committing to an ongoing expense that’s higher than they planned. You could also ask for other accommodations such as a flexible work schedule, the ability to work remotely at least part of the week, or more vacation time, says Kelly Mattice, vice president at The Execu|Search Group. Job title is another potential negotiating point, but be careful about asking for an elevated role. “You don’t want to give off the message that you’re focused on ego,” Carvajal says. Since you haven’t been officially hired yet, it’s important to continue emphasizing your commitment to being a team player first and foremost. If you’re still on the fence about which job to choose, look beyond the pay package. Evaluate which job aligns better with your long-term career trajectory, which one offers growth opportunities such as coaching or continuing education, and which company culture is a better fit for you personally. Read next: 6 Words You Want in Your Job Title, and 3 You Really Don’t “There are better ways to understand the company’s ability to meet your long-term goals without directly asking about opportunities for advancement,” Mattice points out. For instance, ask how the company measures success, or whether and how it encourages mentorship. Ask the hiring manager to identify one of the company’s top producers or most valued employees and explain why their contributions rise to the top. If you get the chance to meet with your potential future colleagues, ask them how they structure their week. The answers will give you a real-life glimpse into the pace and priorities of the culture, which should make your decision much easier.

4 (No-Brainer) Reasons To Become An Independent Insurance Agent - Work It Daily

4 (No-Brainer) Reasons To Become An Independent Insurance Agent - Work It Daily Did you know? The insurance industry is losing lots of seasoned professionals due to retirement. As a result, the need for new insurance agents is climbing. I had the pleasure of working with two independent agents from Aflac recently who spoke about how to become an independent insurance agent. [Watch the video above to meet Evan and Matt - they're very nice guys.] My task was to explore why being and independent agent could be a great career move for many professionals. I've already written about the power of being an independent agent in terms of it's ability to make you an instant entrepreneur. Now, here are four more upsides I learned about with respect to this career path at Aflac: #1 - No Experience, No Problem If you listen to Evan and Matt in the video, you'll learn that most of the successful independent agents don't come from a previous insurance background. They are open to hiring career changers. #2 - Training - Anyway You Want It They don't just offer training, they offer a lot of it - and, in different formats (online, in classroom, on-the-job). Aflac realized that no two people learn the same way. They've created training to make sure you can get up-to-speed on your own terms. #3 - Contests Incentives Make Learning Fun By setting up contests designed to drive the right behaviors, Aflac has figured out how to give you incentives to build good habits that will pay off in a successful career as an independent agent. #4 - There's No Shortage Of Support My favorite part about interviewing Evan and Matt was to see the connection between them. [Again, check out the video above!] It clearly shows how much Evan supported Matt on his journey to succeeding as an independent agent. So, if you're looking to make a career move, I encourage you to explore the upsides of becoming and independent agent. It's got a lot of potential! Want more information about becoming an Aflac agent, please visit www.aflac.com/agents. NOTE: Aflac is a content partner of this website and sponsor of this post. *Aflac herein means American Family Life Assurance Company of Columbus and American Family Life Assurance Company of New York. Aflac agents are independent agents and are not employees of Aflac. Have you joined our career growth club?Join Us Today!

Your Weekly Career Horoscope March 3

Your Weekly Career Horoscope March 3 Ok everyone, its time to buckle up. We have quite the work week ahead of us. Between a new moon, a Mercury retrograde and a huge shift in Uranus, were in for a lot of changes and communication snafus. Read on to see whats written in the stars for your sign this week March 3 to March 9.Aries March 21 to April 19On March 6th, Uranus the planet of higher thought will settle into Taurus for the first time in 84 years, entering your second house of work, money and daily routines until April 2026. This shift in Uranus and your mindset could send you searching for a completely new career path. Even if you arent ready to start over, this new way of thinking will help you produce fresh ideas at work, and discover ingenious ways of monetizing what you love. Its the perfect time to start that side hustle youve been dreaming of. However, sun in gentle fische will remind you that its important to ease into everything. Moving too fast will send you spinning, especially when Mercury retrograde starts on March 5th and confounds interpersonal connections, technology and travel.Taurus April 20 to May 20This week marks an astrological transit that could shape your entire life (and career). On March 6th, Uranus the planet of radical change will enter Taurus. While you are usually adverse to change, this revolutionary time comes as a comfort. For the last year, youve experienced a nagging feeling that things were going to be different. And now, youre experiencing the shift in perspective you need to be a true pioneering power. Channel this power and the immense energy you get from roter planet shooting through Taurus into a risky personal goal or stretch project at work. Its impossible for you to lose. However, be sure to temper your communication, as your wild power and ambition may be misunderstood as Mercury, the planet of communication and technology, moves into retrograde on March 5th.Gemini May 21 to June 20The sun is in fische your tenth house of ambition and success and the new moon on March 6 marks a good time to map out your career goals for the next six months. While making your plan, focus in on your priorities, as Pisces may cloud your ability to decipher between whimsical daydreams and what youd actually like to achieve in your career. This cloudiness will only be intensified by Uranus the planet of revolutionary thought moving into Taurus in your twelfth house of closure, healing and imagination on March 6. Geminis who are generally reliant on logic will be pushed into a more emotional space as they grapple with how they relate to others and their internal self. Be prepared to face minor setbacks as Mercury moves into retrograde on March 5, making communication and logistics difficult to master Having your plan in place will help you tackle this frustrating time.Cancer June 21 to July 22With the Sun in Pisces and your ninth house of travel, adventure and entrepreneurship, the new moon on March 6th is the perfect time to dream big. While caring Cancers are usually risk-averse and concerned with what could go wrong, the Pisces moon will give you an optimism and go with the flow attitude. If an exciting offer to speak publicly, take on a new project, or travel for work comes up, take it You will feel ready. If youre searching for a job, work at a start up or fast-paced business may appeal to you. You should take the risk that you may leid take at any other time of the year. However, do not take this time to be risky with your communication. Mercury which rules communication and technology moves into retrograde on March 5, and your witty work banter might land the wrong way.Leo July 23 to August 22On March 6th, Uranus the planet of revolutionary change will settle into Taurus for the first time in 84 years, entering your forward thinking tenth house. Uranus will urge change in your status at work, as it fuels you with an ambition to make serious changes with how you impact yo ur company. If you feel like you arent center stage or making a true impact, trailblazer Uranus help you climb your way to the top. Use this newfound power to hop on a new opportunity at work, or to discuss your position with your boss. Its time to take on more. If you already feel impactful at work, Uranus will cause you to look externally to how you impact the world. Consider how you are leading in your community, or in your industry. Look for opportunities to channel your ambition to become a thought leader its time to start that podcast. This need for change comes at the perfect time, as the Pisces new moon on March 6 sets off a six-month growth cycle. Pick a few key projects and stick to developing them as the moon fils. Just be sure to be careful about how you present your ideas this week as Mercury the planet that rules communication and technology moves into retrograde on March 5.Virgo August 23 to September 22Your work relationships are center-stage this week, as the Pisc es new moon on March 6 awakens a six-month period of personal growth in your seventh house of partnerships. And as Mercury moves into retrograde on March 5, youll feel the need to say whatever is on your mind. Channel this communication spark.Reach out to a woman youve always wanted to take as your mentor. Ask for that new responsibility that will bring you closer to your boss. Now is the time to grow your network and deepen your personal relationships. However, dont let any relationships hold you back. On March 6, Uranus will transit into Taurus in your ninth house of travel, expansion and big ideas for the first time in 84 years The world will feel like your oyster as you dive into an eight year period of growth.Libra September 23 to October 22This week, Libra needs to take it slow. On March 5, Mercury the planet that rules communication and logistics goes into retrograde in your efficient, fitness focused sixth house. As a result, many aspects of your life (including most thing s at work) will not be very efficient or fit. Take this time to take inventory of what you need to change (even at your best) and to workshop any plans you have. The March 6 Pisces new moon will be a good time to take charge and set some structures in place that will help you tackle the rest of the month. Set your appointments, book your travel, and clean everything before we really move into Mercury retrograde. March 6 also spells a major change within your personal life, as radical change maker Uranus moves into Taurus and your eight house of long-term finance and intimacy. Prepare for major shifts in your finances. With futuristic Uranus by your side, you may want to invest in technology or other trailblazing businesses. However, use your patented Libra balance to also prepare for monetary risks going wrong.Scorpio October 23 to November 21Mercury the planet that rules communication moves into retrograde on March 5, spelling trouble for Scorpios with a short temper. Remember tha t there is a thin line between expressing yourself and throwing a tantrum, and try to curb your urge to snap at anyone who crosses your path. Your need for expression will be particularly strong with Uranus the planet of radical change moving into Taurus and your seventh house of partnerships for the first time in 84 years on March 6 Prepare for an exciting time of meeting new people and expanding your network much of which will happen after retrograde is over on March 28. You can get the tanzveranstaltung rolling this week, when the Pisces new moon on March 6 blesses you with an unbeatable charisma. Use that to your advantage and start reaching out to new people you want to know professionally. Even your cold emails cant lose.schtze November 22 to December 21Currently, Pisces is in Sagittariuss domestic fourth house, causing them to find comfort in being at home and taking care of their space. With Mercury the planet that rules communication and logistics in retrograde starting on March 5, theres no reason to leave yet. Continue to focus on unwinding with weeknights in, and try to work remote if possible. Its a tough week out there. And theres even more of a reason to recharge with the massive change thats on the way. On March 6, changemaker Uranus will move through Taurus in your sixth house of health, fitness and organization. While spontaneous Sagittarius usually appreciates change, as youve noticed during Pisces season, youre going through a time where structure feels very necessary, and change feels overwhelming. Proper stress management is crucial to keeping your career on track as your personal life moves through changes.Capricorn December 22 to January 19The Pisces sun is in your third house of communication, allowing you the perfect calm confidence for cocktail hours and networking events. And while communication may become more difficult when Mercury moves into retrograde on March 5, its also the perfect time to backtrack and reconnect with your past. Reach out to old contacts you havent seen in a while it will bring new opportunities. On March 6, Uranus will enter Taurus and your fifth house of passion and creativity for the first time in 84 years Your artistic side will come out in full force, giving you a new wave of creativity to apply to your work (or your side hustle). If youve been working on a creative project for a while, the end of this week is the perfect time to pick it up again. Just remember that this passion is coupled with volatile emotions, which can be portrayed poorly during Mercury retrograde. Avoid lashing out at naysayers at work its not worth your time.Aquarius January 20 to February 18On March 6, the Pisces new moon will ignite your money and work sector of your life. From landing that project youve been wanting to scoring a new client to finally getting that promotion, what happens during this moon cycle will set up whats next in your work life. However, be patient. Mercury the planet that rules c ommunication and logistics will be in retrograde from March 5 to March 28, causing miscommunications and operational frustrations. Keep your cool, and know youre working towards something great. Uranus the planet of radical change will remind you where your priorities are. The planet is moving into Taurus and your domestic fourth house on March 6 for the first time in 84 years, causing major shifts in how you view your home life. You may have the sudden realization that you want children, want to move cities, or want to rework a relationship with an estranged family member. Take these feelings in stride, and remember to give yourself time off work to really work through these emotions so you can be present in both arenas.Pisces February 19 to March 20Your personal new year is on the way, Pisces On March 6, the Pisces new moon will catalyze your projects and plans for the next six months. Take the time to sit down and think through what you want to achieve by the September 14 Pisc es full moon, where your energy is at its absolute peak. Whether its a promotion or going out on your own, the Pisces moon is on your side and will favor you with good energy and good luck. If your next big goal is getting active in your community, running for office or doing non-profit work, the stars might be on your side. Radical change maker Uranus is moving into Taurus in your third house of interpersonal affairs, local action and ideas on March 6. This is the perfect time to stand strong for your beliefs and share them with the people around you they will be met well. However, remember that Mercury retrograde starting on March 5 might bring along immediate bumps in the road at least, until March 28 rolls around and your charming personality is returned to normal.

What to Expect From Resume Summary Seeking an Opportunity for Medical Writing?

What to Expect From Resume Summary Seeking an Opportunity for Medical Writing? Resume Summary Seeking an Opportunity for Medical Writing Fundamentals Explained Additionally, employers do check resume facts, and theyre most likely to recognize any lies or inconsistencies. Summary meinungs are among the most crucial aspects on your resume and take the area of an objective statement. You may want to look at a qualifications summary which we outlined in last weeks postbut if only you need to have a summaryhere are a couple of examples to help you begin. A resume summary statement is comparable to an objective statement in that its a quick way for a work seeker to catch a hiring managers attention by summarizing critical information at the peak of your resume in a simple to read format. Want to Know More About Resume Summary Seeking an Opportunity for Medical Writing? There might be a few who still feel an objective is fine, but, undoubtedly, the majority prefers a summary. A res ume summary can be known as an executive summary, particularly for upper-level positions. You have to make sure your resume summary statement concisely demonstrates why youre a perfect candidate for the particular job and business. After that, add your brief overview of duties. The Resume Summary Seeking an Opportunity for Medical Writing Game The hiring manager is going to be turned off and shed interest. When you put together your healthcare resume, it is very important to make certain that you include all the info that the hiring manager is searching for. A great resume must start out with an intriguing introduction since its the very first thing hiring managers see. Remember that the hiring managers go thru lots of resumes. Make the incorrect impression and you might find yourself struggling to climb from a hole from Day One or, worse yet, never have the chance to recover with a far better second impression. Possessing a straightforward Phlebotomist resume objective w ill let you get the ball rolling in the correct direction. Once your resume reaches a genuine human, youve approximately six seconds to create an impression. Although resume objectives are getting more obsolete in favor of career summaries, in some specific conditions, it is sensible to incorporate an objective. Top Choices of Resume Summary Seeking an Opportunity for Medical Writing For instance, if you need your healthcare resume to secure you considered for a managerial position, then youll require the right type of training together with experience for a shift coordinator. A resume is an in-depth outline of all your work experience and education about the job youre applying for. If youre a career changer or have several years of experience, craft a highly effective overview to highlight your accomplishments and abilities. When you determine the skills you need to concentrate on, do a bit of research and see whether they line up with job requirements listed for the positio ns youre seeking. Dont forget that a prospective employer isnt reading your resume to find out what you could do, but instead to find out what you could dofor them. Understanding what things to include when writing a resume summary statement rides on the kind of job youre seeking. When writing your statement, it is necessary to contemplate where youre in your professional progression. Additionally, a good resume needs a fantastic cover letter to go with this.